ISBN
| 9781433836428 |
DDC
| 658.8342 |
Nhan đề
| APA handbook of consumer psychology / Lynn R. Kahle, Tina M. Lowrey, Joel Huber (editor) |
Thông tin xuất bản
| Washington, DC : American Psychological Association, 2022 |
Mô tả vật lý
| xxvi, 778 pages. : illustrations ; 29 cm. |
Tùng thư
| APA handbooks in psychology |
Tóm tắt
| The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior |
Từ khóa tự do
| Attitudes |
Từ khóa tự do
| Psychology |
Từ khóa tự do
| Consumer behavior |
Từ khóa tự do
| Consumers |
Khoa
| Khoa Quản trị Kinh doanh |
Tác giả(bs) CN
| Huber, Joel |
Tác giả(bs) CN
| Kahle, Lynn R. |
Tác giả(bs) CN
| Lowrey, Tina M. |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 089867 |
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245 | |aAPA handbook of consumer psychology / |cLynn R. Kahle, Tina M. Lowrey, Joel Huber (editor) |
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300 | |axxvi, 778 pages. : |billustrations ; |c29 cm. |
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490 | |aAPA handbooks in psychology |
---|
520 | |aThe APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior |
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541 | |aMua |
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653 | |aAttitudes |
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653 | |aPsychology |
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653 | |aConsumer behavior |
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653 | |aConsumers |
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700 | |aKahle, Lynn R.|eeditor |
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700 | |aLowrey, Tina M.|eeditor |
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