ISBN
| 9781292318103 |
DDC
| 658.8342 |
Tác giả CN
| Solomon, Michael R. |
Nhan đề
| Consumer behavior : buying, having, and being / Michael R. Solomon |
Lần xuất bản
| 13th ed. |
Thông tin xuất bản
| Harlow, England : Pearson, 2020 |
Mô tả vật lý
| 640 pages. : illustrations (some color) ; 28 cm. |
Phụ chú
|
Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education © 2020 |
Tóm tắt
| Consumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. |
Từ khóa tự do
| Marketing |
Từ khóa tự do
| Consumer behavior |
Từ khóa tự do
| Research |
Từ khóa tự do
| Planning |
Từ khóa tự do
| Market surveys |
Từ khóa tự do
| Consumers |
Từ khóa tự do
| Psychological aspects |
Khoa
| Khoa Quản trị Kinh doanh |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 089872 |
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082 | |a658.8342|bS6891|223 |
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100 | |aSolomon, Michael R. |
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245 | |aConsumer behavior : |bbuying, having, and being / |cMichael R. Solomon |
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250 | |a13th ed. |
---|
260 | |aHarlow, England : |bPearson, |c2020 |
---|
300 | |a640 pages. : |billustrations (some color) ; |c28 cm. |
---|
500 | |a
Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education © 2020 |
---|
520 | |aConsumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. |
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541 | |aMua |
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653 | |aMarketing |
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653 | |aConsumer behavior |
---|
653 | |aResearch |
---|
653 | |aPlanning |
---|
653 | |aMarket surveys |
---|
653 | |aConsumers |
---|
653 | |aPsychological aspects |
---|
690 | |aKhoa Quản trị Kinh doanh |
---|
691 | |aQuản trị nguồn nhân lực |
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852 | |a300|bQ12_Kho Mượn_02|j(1): 089872 |
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089872
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Q12_Kho Mượn_02
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658.8342 S6891
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