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ISBN 9780198862567
DDC 658.8342
Tác giả CN Szmigin, Isabelle
Nhan đề Consumer behaviour / Isabelle Szmigin; Maria Piacentini
Lần xuất bản 3rd ed.
Thông tin xuất bản Oxford : Oxford University Press , 2022
Mô tả vật lý xxx, 582 pages : color illustrations ; 25 cm.
Phụ chú Previous edition: 2018
Tóm tắt This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset. The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers: PowerPoint presentations Instructor's manual Bank of case studies Learning activities Examination questions
Thuật ngữ chủ đề Consumer behavior
Từ khóa tự do Canada
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Piacentini, Maria
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245 |aConsumer behaviour / |cIsabelle Szmigin; Maria Piacentini
250 |a3rd ed.
260 |aOxford : |bOxford University Press , |c2022
300 |axxx, 582 pages : |bcolor illustrations ; |c25 cm.
500|aPrevious edition: 2018
520 |aThis highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset. The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers: PowerPoint presentations Instructor's manual Bank of case studies Learning activities Examination questions
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653 |aCanada
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị nguồn nhân lực
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