 |
ISBN
| 9781292404813 | |
DDC
| 658.8 | |
Tác giả CN
| Kotler, Philip | |
Nhan đề
| Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev | |
Lần xuất bản
| 16th ed. | |
Thông tin xuất bản
| Harlow, Essex : Pearson Education Limited, 2022 | |
Mô tả vật lý
| 605 pages. : illustrations (color) ; 28 cm. | |
Phụ chú
| Previous edition: 2016 | |
Tóm tắt
| The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Internet marketing | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Consumer behavior | |
Từ khóa tự do
| Market surveys | |
Khoa
| Khoa Quản trị Kinh doanh | |
Khoa
| Khoa Ngoại ngữ | |
Tác giả(bs) CN
| Chernev, Alexander | |
Tác giả(bs) CN
| Keller, Kevin Lane, 1956- | |
Địa chỉ
| 300Q12_Kho Mượn_02(2): 088165, 093934 |
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| 100 | |aKotler, Philip |
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| 245 | |aMarketing management / |cPhilip Kotler, Kevin Lane Keller, Alexander Chernev |
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| 250 | |a16th ed. |
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| 260 | |aHarlow, Essex : |bPearson Education Limited, |c2022 |
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| 300 | |a605 pages. : |billustrations (color) ; |c28 cm. |
|---|
| 500 | |aPrevious edition: 2016 |
|---|
| 520 | |aThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. |
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| 541 | |aMua |
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| 653 | |aMarketing |
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| 653 | |aInternet marketing |
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| 653 | |aManagement |
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| 653 | |aConsumer behavior |
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| 653 | |aMarket surveys |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 690 | |aKhoa Ngoại ngữ |
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| 691 | |aMarketing |
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| 691 | |aThương mại điện tử |
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| 691 | |aNgôn ngữ Anh |
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| 700 | |aChernev, Alexander |
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| 700 | |aKeller, Kevin Lane, 1956- |
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| 852 | |a300|bQ12_Kho Mượn_02|j(2): 088165, 093934 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/600 congnghe/anhbiasach/43358_marketingmanagementthumbimage.jpg |
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