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thông tin biểu ghi
ISBN 9781260566482
DDC 658.83
Tác giả CN Hawkins, Del I.
Nhan đề Consumer behavior : building marketing strategy / David L Mothersbaugh; Del I Hawkins; Susan Bardi Kleiser
Lần xuất bản 14th ed.
Thông tin xuất bản New York : McGraw-Hill Education, 2020
Mô tả vật lý xix, 814 pages. : illustrations (some color) ; 26 cm.
Tùng thư Case studies
Phụ chú Revised edition of the authors' Consumer behavior, [2016]
Tóm tắt Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens
Thuật ngữ chủ đề Consumer behavior
Thuật ngữ chủ đề Market surveys
Từ khóa tự do United States
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Mothersbaugh, David L.
Tác giả(bs) CN Kleiser, Susan Bardi
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100 |aHawkins, Del I.
245 |aConsumer behavior : |bbuilding marketing strategy / |cDavid L Mothersbaugh; Del I Hawkins; Susan Bardi Kleiser
250 |a14th ed.
260 |aNew York : |bMcGraw-Hill Education, |c2020
300 |axix, 814 pages. : |billustrations (some color) ; |c26 cm.
490|aCase studies
500|aRevised edition of the authors' Consumer behavior, [2016]
520 |aMarketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens
541 |aMua
650 |aConsumer behavior
650 |aMarket surveys
653 |aUnited States
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị nguồn nhân lực
691|aMarketing
692 |aCustomer behavior
700 |aMothersbaugh, David L.
700 |aKleiser, Susan Bardi
852|a300|bQ12_Kho Mượn_02|j(1): 085726
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