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  • Ký hiệu PL/XG: 659.1 B427
    Nhan đề: Advertising and promotion :
ISBN 9781260570991
DDC 659.1
Tác giả CN Belch, George E. (George Edward)
Nhan đề Advertising and promotion : an integrated marketing communications perspective / George E Belch; Michael A Belch
Lần xuất bản 12th ed.
Thông tin xuất bản New York, NY : McGraw-Hill Education, 2021
Mô tả vật lý xxxi, 740 pages (G1- S12). : color illustrations ; 29 cm.
Phụ chú Revised edition of the authors' Advertising and promotion, [2018].
Tóm tắt Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Thuật ngữ chủ đề Advertising
Thuật ngữ chủ đề Communication in marketing
Thuật ngữ chủ đề Sales promotion
Khoa Viện NIIE
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Belch, Michael A.
Địa chỉ 300Q12_Kho Mượn_02(1): 083927
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100 |aBelch, George E. (George Edward)|d1951-
245 |aAdvertising and promotion : |ban integrated marketing communications perspective / |cGeorge E Belch; Michael A Belch
250 |a12th ed.
260 |aNew York, NY : |bMcGraw-Hill Education, |c2021
300 |axxxi, 740 pages (G1- S12). : |bcolor illustrations ; |c29 cm.
500 |aRevised edition of the authors' Advertising and promotion, [2018].
520 |aToday, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
541 |aMua
650 |aAdvertising
650 |aCommunication in marketing
650 |aSales promotion
690 |aViện NIIE
690|aKhoa Quản trị Kinh doanh
691 |aQuản trị kinh doanh - NIIE
691|aQuản Trị Kinh doanh - Thạc sỹ
692 |aTruyền thông marketing tích hợp
700 |aBelch, Michael A.
852|a300|bQ12_Kho Mượn_02|j(1): 083927
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