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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.827 B86293
    Nhan đề: Youthnation :
ISBN 9781118982532
DDC 658.827
Tác giả CN Britton, Matt,
Nhan đề Youthnation : building remarkable brands in a youth-driven culture / Matt Britton.
Nhan đề khác Youth nation
Thông tin xuất bản Hoboken, New Jersey :John Wiley & Sons,2015
Mô tả vật lý xxv, 292 pages :illustrations ;24 cm
Tóm tắt Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Thuật ngữ chủ đề Marketing.
Thuật ngữ chủ đề Marketing.
Thuật ngữ chủ đề Advertising.
Thuật ngữ chủ đề Target marketing.
Thuật ngữ chủ đề Target marketing.
Thuật ngữ chủ đề Young adult consumers.
Thuật ngữ chủ đề Young adult consumers.
Thuật ngữ chủ đề Young adults-Attitudes.
Thuật ngữ chủ đề Young adults-Conduct of life.
Thuật ngữ chủ đề Young adults-Conduct of life.
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
Địa chỉ 300Q12_Kho Đọc(2): 060612, 060735
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040 |aNTT
041|aeng
044|anju
082|a658.827|223|bB86293
100 |aBritton, Matt,|d1975-|eauthor.
245|aYouthnation :|bbuilding remarkable brands in a youth-driven culture /|cMatt Britton.
246 |aYouth nation
260|aHoboken, New Jersey :|bJohn Wiley & Sons,|c2015
300 |axxv, 292 pages :|billustrations ;|c24 cm
504 |aIncludes bibliographical references (pages 259-266) and index.
520 |aYouth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
541|aQuà tặng từ Quỹ Châu Á
650 |aMarketing.
650 |aMarketing.
650 |aAdvertising.
650 |aTarget marketing.
650 |aTarget marketing.
650 |aYoung adult consumers.
650 |aYoung adult consumers.
650 |aYoung adults|xAttitudes.
650 |aYoung adults|xConduct of life.
650 |aYoung adults|xConduct of life.
690|aKhoa Quản trị Kinh doanh
690|aQuỹ Châu Á
852|a300|bQ12_Kho Đọc|j(2): 060612, 060735
8561|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/anhbiasach/12787_youthnationthumbimage.jpg
890|a2|b0|c0|d0
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1 060612 Q12_Kho Mượn_02 658.827 B86293 Sách mượn về nhà 1
2 060735 Q12_Kho Mượn_02 658.827 B86293 Sách mượn về nhà 2

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