|
DDC
| 381.028 | |
Tác giả CN
| Dao, Cam Thuy | |
Tác giả TT
| | |
Nhan đề
| Factors Affecting Gen Z Customers’ Satisfaction with Sales Promotions of Vietnam E-Commerce Platforms / Dao Cam Thuy, Nguyen Thi Lien, Dang Pham Y My | |
Tóm tắt
| The complicated epidemic situation has made e-commerce platforms grow vigorously because the demand for purchasing on the Internet is increasing day by day. In this paper, the authors aim to determine the factors affecting the satisfaction of Gen Z customers with the promotional programs of e-commerce platforms in Vietnam. Data was collected from 334 Gen Z customers. The analysis results show that there are three factors affecting service quality including security, responsiveness, and payment. Furthermore, these factors have an influence on customer satisfaction as well. Based on the research results, the authors also offer some recommendations for improving the quality of e-commerce platforms and increasing their competitiveness in the current context. | |
Từ khóa tự do
| Customer satisfaction | |
Từ khóa tự do
| Generation Z | |
Từ khóa tự do
| Sales promotion | |
Từ khóa tự do
| E-commerce | |
Tác giả(bs) CN
| Dang, Pham Y My | |
Tác giả(bs) CN
| Nguyen, Thi Lien | |
Nguồn trích
| Tạp chí Kinh tế và Kinh doanh : JABES 2022tr. 84-95
Số: 04
Tập: 02 |
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000
| 00000nab#a2200000ui#4500 |
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| 002 | 9 |
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| 004 | C0345816-A64B-4654-8799-EC5EA21ADFF6 |
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| 005 | 202506271545 |
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| 008 | 081223s VN| vie |
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| 009 | 1 0 |
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| 039 | |y20250627154536|ztainguyendientu |
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| 040 | |aACTVN |
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| 041 | |avie |
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| 044 | |avm |
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| 082 | |a381.028 |
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| 100 | 10|aDao, Cam Thuy |
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| 110 | |bTrường đại học kinh tế |
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| 245 | |aFactors Affecting Gen Z Customers’ Satisfaction with Sales Promotions of Vietnam E-Commerce Platforms / |cDao Cam Thuy, Nguyen Thi Lien, Dang Pham Y My |
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| 520 | |aThe complicated epidemic situation has made e-commerce platforms grow vigorously because the demand for purchasing on the Internet is increasing day by day. In this paper, the authors aim to determine the factors affecting the satisfaction of Gen Z customers with the promotional programs of e-commerce platforms in Vietnam. Data was collected from 334 Gen Z customers. The analysis results show that there are three factors affecting service quality including security, responsiveness, and payment. Furthermore, these factors have an influence on customer satisfaction as well. Based on the research results, the authors also offer some recommendations for improving the quality of e-commerce platforms and increasing their competitiveness in the current context. |
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| 653 | |aCustomer satisfaction |
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| 653 | |aGeneration Z |
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| 653 | |aSales promotion |
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| 653 | |aE-commerce |
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| 700 | |aDang, Pham Y My |
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| 700 | |aNguyen, Thi Lien |
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| 773 | 0 |tTạp chí Kinh tế và Kinh doanh : JABES |d2022|gtr. 84-95|x2734-9845|v02|i04 |
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| 890 | |a0|b0|c1|d0 |
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