Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
Đầu mục:0
Tài liệu số:1Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skillful practice.
E-commerce 2017 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Đầu mục:0
Tài liệu số:1Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
Computer networks / Andrew S. Tanenbaum, Nick Feamster, D. Wetherall
Đầu mục:0
Tài liệu số:1In Computer Networks,Tanenbaum et al. explain how networks work from the inside out. They start with the physical layer of networking, computer hardware and transmission systems,then work their way up to network applications. Each chapter follows a consistent approach: The book presents key principles, then illustrates them utilizing real-world example networks that run through the entire book - the Internet, and wireless networks, including Wireless LANs, broadband wireless,and Bluetooth. The 6th edition is updated throughout to reflect the most current technologies, and the chapter on network security is rewritten to focus on modern security principles and actions.Tutorial videos on key networking topics and techniques are available to students on the companion website at www.pearsonglobaleditions.com
Building blocks of tabletop game design : an encyclopedia of mechanisms / Geoffrey Engelstein, Isaac Shalev
Đầu mục:0
Tài liệu số:1Building Blocks of Tabletop Game Design: An Encyclopedia of Mechanisms compiles hundreds of different mechanisms, organized by category. Each has a description of how it works, discussion of its pros and cons, how it can be implemented, and examples of specific games that use it. Building Blocks can be read cover to cover, used as a reference when looking for inspiration for a new design, help solving a specific problem, or assist in getting unstuck in the midst of a project. This book, the first to collect mechanisms like this in the tabletop game design field, aims to be a practical guide that will be a great starting point for beginning designers, a handy guidebook for the experienced, and an ideal classroom textbook. Key Features The first compendium of its kind in the tabletop game field. Covers the nuts and bolts of design to resolve specific challenges. Serves as a practical guide, a great starting point for beginning designers, and a reference for seasoned professionals. Contains discussion of a series of standalone mechanisms, in a standard format and style, with cross-links to related mechanics and specific examples. Includes hundreds of mechanism entries with accompanying diagrams and sample games to study. Ideal for professional or classroom use
Ray tracing gems II : next generation real-time rendering with DXR, Vulkan, and OptiX / Adam Marrs, Peter Shirley, Ingo Wald (editor)
Đầu mục:0
Tài liệu số:1This Open Access book is a must-have for anyone interested in real-time rendering. Ray tracing is the holy grail of gaming graphics, simulating the physical behavior of light to bring real-time, cinematic-quality rendering to even the most visually intense games. Ray tracing is also a fundamental algorithm used for architecture applications, visualization, sound simulation, deep learning, and more. Ray Tracing Gems II is written by industry experts with a particular focus on ray tracing, and it offers a practical means to master the new capabilities of current and future GPUs with the latest graphics APIs. What You'll Learn: The latest ray tracing techniques for developing real-time applications in multiple domains Case studies from developers and studios who have shipped products that use real-time ray tracing. Guidance, advice and best practices for rendering applications with various GPU-based ray tracing APIs (DirectX Raytracing, Vulkan Ray Tracing) High performance graphics for 3D graphics, virtual reality, animation, and more
Advances in affective and pleasurable design : proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, July 17--21, 2017, the Westin Bonaven
...
Đầu mục:0
Tài liệu số:1This book discusses the latest advances in affective and pleasurable design. It reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. This timely survey addresses experts and industry practitioners with different backgrounds, such as industrial designers, emotion designers, ethnographers, human?computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers. Based on the AHFE 2017 International Conference on Affective and Pleasurable Design, held on July 17?21, 2017, in Los Angeles, California, USA, the book provides an inspiring guide for all researchers and professionals in the field of design
|
|
|
|