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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
xi, 324 pages : illustrations (chiefly color) ; 29 cm.
Ký hiệu phân loại (DDC): 658.827
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"
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