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Design : logo : an exploration of marvelous marks, insightful essays, and revealing reviews / Paul Howalt; Von Glitschka
Beverly, Massachusetts : Rockport Publishers, 2014
271 pages. : color illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 741.6
It’s inevitable. At some point in your career as a designer, you’re bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design. Design: Logo showcases over 300 eye-catching logo designs chosen by two leading identity designers. In addition to being an inspirational guide, this book also includes helpful information such as “Close Ups,” in which the authors dissect 20 projects and point out the details that make each so successful, and five insightful essays by prominent logo designers.
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Logo design love : a guide to creating iconic brand identities / David Airey
[Berkeley, California?] : New Riders, 2014
xiii, 226 pages. : color illustrations ; 23 cm.
Ký hiệu phân loại (DDC): 741.6
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
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Logotype / Michael Evamy
London : Laurence King Publishing,2012.
336 pages. : illustrations (some color) ; 25 cm.
Ký hiệu phân loại (DDC): 741.6
'Logotype' is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic and structure of 'Logo' (also by Michael Evamy) and Symbol, 'Logotype' is an important and essential companion volume.
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