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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
xi, 324 pages : illustrations (chiefly color) ; 29 cm.
Ký hiệu phân loại (DDC): 658.827
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"
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History of modern design : graphics and products since the Industrial Revolution / David Seth Raizman
London : Laurence King, 2020
432 pages. : bill. (some color). ; 28 cm.
Ký hiệu phân loại (DDC): 745.4
An exploration of the parallel development of product and graphic design from the 18th century to the 21st, considering the relationship between design and manufacturing, and the technological, social and commercial context in which this relationship developed. The effects of a vastly enlarged audience for the products of modern design and the complex dynamic of mass consumption are also discussed. Part of this dynamic reveals that products serve as signs for desires that have little or nothing to do with need or function. The book also explores the impact of new man-made industrial materials on modern design - from steel to titanium, plywood to plastic, cotton to nylon, wire to transistors and microprocessors to nanotubes. The research, development and application of these technologies is shown as depending upon far-reaching lines of communication stretching across geographical and linguistic boundaries.
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Logotype / Michael Evamy
London : Laurence King Publishing,2012.
336 pages. : illustrations (some color) ; 25 cm.
Ký hiệu phân loại (DDC): 741.6
'Logotype' is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic and structure of 'Logo' (also by Michael Evamy) and Symbol, 'Logotype' is an important and essential companion volume.
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