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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
xi, 324 pages : illustrations (chiefly color) ; 29 cm.
Ký hiệu phân loại (DDC): 658.827
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"
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3
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Happening : design for events / Tessa Blokland ...[et al]
Amsterdam ; Boston : Frame Publishers : Birhäuser - Publishers for Architecture, 2006
240 pages. : color illustrations ; 32 cm.
Ký hiệu phân loại (DDC): 658.57
How can design help to make PR events unique and compelling occasions? Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, car shows, fashion events, festivals, and cultural exhibitions. This book surveys 29 projects by international companies and design firms including Nike Brand Design and 3deluxe and devotes eight pages to each, with photographs, drawings, and texts by prominent authors.
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4
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Logo design love : a guide to creating iconic brand identities / David Airey
[Berkeley, California?] : New Riders, 2014
xiii, 226 pages. : color illustrations ; 23 cm.
Ký hiệu phân loại (DDC): 741.6
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
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Masters of design : logos & identity : a collective of the world's most inspiring logo designers / Sean Adams
Beverly, Mass. : Rockport Publishers, 2008.
232 pages. : illustrations (chiefly color), maps ; 27 cm.
Ký hiệu phân loại (DDC): 741.6
Masters of Design: Logos and Identity features the best logo designers from around the world. Each profile delves into the designer's process, passions, and techniques for successful logos and identities. Hundreds of logos and identities are featured in this inaugural volume of the Masters series, ranging from simple marks to full-scale identity programs. See first-hand how the masters have created the most recognizable and successful logos adorning our landscape.
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