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From e-commerce to m-commerce : An analysis of the user’s experience with different access platforms / Gabriel Almeida Lucas, Guilherme Lerch Lunardi, Décio Bittencourt Dolci // Electronic Commerce Research and Applications, 2023. - Volume 58. - . - ISSN: 1567-4223
Elsevier, 2023
13 pages. : illustrations
Ký hiệu phân loại (DDC): 658
The e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Participants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
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From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms / Gabriel Almeida Lucas, Guilherme Lerch Lunardi, Décio Bittencourt Dolci // Electronic Commerce Research and Applications, Volume 58, 2023. - . - . - ISSN:
Ký hiệu phân loại (DDC): 658.872
The e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Par-ticipants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
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Tourism and Culture in the Age of Innovation :Second International Conference IACuDiT, Athens 2015 /[edited by] Vicky Katsoni, Anastasia Stratigea.
Cham : Springer International Publishing : Imprint: Springer,2016.
627 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.
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