Dòng Nội dung
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E-business and e-commerce management : Strategy, implementation and practice / Dave Chaffey
England : FT Prentice Hall Harlow, 2015
xxxii, 764 pages : color illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658.872
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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2
E-Commerce Laws : Law and Practice / Ammu Charles
India : Eastern Book Company.g, 2019
320 p. ; 27 cm.
Ký hiệu phân loại (DDC): 343.08
E-Commerce Laws: Law and Practice explores the various legal and practical aspects of setting up and running an e-commerce business. E-commerce has disrupted the existing brick and mortar business models and redefined the way of doing commerce. This book delves into various topics ranging from registrations, jurisdictional issues and validity of e-contracts. Interaction of e-commerce with other laws such as laws of taxation, competition and intellectual property are dealt with in an extensive manner with reliance placed on important case laws.
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Electronic comerce : A Managerial and Social Networks Perspective / Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
Germany : Springer International Publishing, 2015
829p. ; 27 cm.
Ký hiệu phân loại (DDC): 381.142
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
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Factors Affecting Gen Z Customers’ Satisfaction with Sales Promotions of Vietnam E-Commerce Platforms / Dao Cam Thuy, Nguyen Thi Lien, Dang Pham Y My // Tạp chí Kinh tế và Kinh doanh : JABES . - 2022. - tr. 84-95. - ISSN: 2734-9845



Ký hiệu phân loại (DDC): 381.028
The complicated epidemic situation has made e-commerce platforms grow vigorously because the demand for purchasing on the Internet is increasing day by day. In this paper, the authors aim to determine the factors affecting the satisfaction of Gen Z customers with the promotional programs of e-commerce platforms in Vietnam. Data was collected from 334 Gen Z customers. The analysis results show that there are three factors affecting service quality including security, responsiveness, and payment. Furthermore, these factors have an influence on customer satisfaction as well. Based on the research results, the authors also offer some recommendations for improving the quality of e-commerce platforms and increasing their competitiveness in the current context.
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From e-commerce to m-commerce : An analysis of the user’s experience with different access platforms / Gabriel Almeida Lucas, Guilherme Lerch Lunardi, Décio Bittencourt Dolci // Electronic Commerce Research and Applications, 2023. - Volume 58. - . - ISSN: 1567-4223

Elsevier, 2023
13 pages. : illustrations
Ký hiệu phân loại (DDC): 658
The e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Participants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
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