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Advertising in tourism and leisure / Nigel Morgan; Annette Pritchard
Oxford ; Boston : Butterworth-Heinemann, 2001
376 pages. : illustrations
Ký hiệu phân loại (DDC): 659.19338
This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.
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