Dòng Nội dung
1
Advertising and promotion : an integrated marketing communications perspective / George E Belch; Michael A Belch
New York, NY : McGraw-Hill Education, 2021
xxxi, 740 pages (G1- S12). : color illustrations ; 29 cm.
Ký hiệu phân loại (DDC): 659.1
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
 Số bản sách: (1) Tài liệu số: (0)
2
Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, J. Craig Andrews.
Boston, MA : Cengage Learning, 2018
xix, 635 pages. : ill ; 28 cm.
Ký hiệu phân loại (DDC): 658.82
Số bản sách: (2) Tài liệu số: (1)
3
Confession of shameless self promoters :Great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /Debbie Allen
New York :McGraw - Hill, 2006
xiv, 271 p. ;23 cm.
Ký hiệu phân loại (DDC): 658.85
Số bản sách: (1) Tài liệu số: (0)
4
Factors Affecting Gen Z Customers’ Satisfaction with Sales Promotions of Vietnam E-Commerce Platforms / Dao Cam Thuy, Nguyen Thi Lien, Dang Pham Y My // Tạp chí Kinh tế và Kinh doanh : JABES . - 2022. - tr. 84-95. - ISSN: 2734-9845



Ký hiệu phân loại (DDC): 381.028
The complicated epidemic situation has made e-commerce platforms grow vigorously because the demand for purchasing on the Internet is increasing day by day. In this paper, the authors aim to determine the factors affecting the satisfaction of Gen Z customers with the promotional programs of e-commerce platforms in Vietnam. Data was collected from 334 Gen Z customers. The analysis results show that there are three factors affecting service quality including security, responsiveness, and payment. Furthermore, these factors have an influence on customer satisfaction as well. Based on the research results, the authors also offer some recommendations for improving the quality of e-commerce platforms and increasing their competitiveness in the current context.
Số bản sách: (0) Tài liệu số: (1)
5
Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack
Harlow, England : Pearson, 2022
469 pages : illustrations (colour) ; 28 cm.
Ký hiệu phân loại (DDC): 659.1
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers
 Số bản sách: (2) Tài liệu số: (0)