Dòng Nội dung
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Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, J. Craig Andrews.
Boston, MA : Cengage Learning, 2018
xix, 635 p. : ill ; 28 cm.
Ký hiệu phân loại (DDC): 658.82
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Contemporary direct & interactive marketing /Lisa D. Spiller, Martin Baier
Upper Saddle River, N.J. :Prentice Hall,2010.
xxvi, 477 p. :ill., maps ;24 cm.
Ký hiệu phân loại (DDC): 658.8
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Double your income with network marketing :create financial security in just minutes a day...without quitting your job /Ty Tribble.
Hoboken, New Jersey :John Wiley & Sons, Inc.,©2012.
xi, 179 pages ;22 cm.
Ký hiệu phân loại (DDC): 658.872
"For anyone looking for a practical blueprint in creating an additional stream of home-based income, this book is for you. Control Your Financial Future will offer a fresh look at the home based business industry offering an original step-by-step plan for home business success that will include a detailed look at the network marketing industry. By combining specific, turnkey strategies with inspiring stories of successful home based entrepreneurs readers will move through the author's "success blueprint" learning: How to create financial security in just a few focused hours a week, The ways to turn a hobby or interest into a thriving home business, The freedom that a home business/internet marketing lifestyle can provide, Why job security is dead and how new entrepreneurs are firing their boss in favor of the home business lifestyle"--
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Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack
Harlow, England : Pearson, 2022
469 pages : illustrations (colour) ; 28 cm.
Ký hiệu phân loại (DDC): 659.1
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers
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No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses / Dan S Kennedy
United States : Entrepreneur Press, 2006
200 p. : ill ; cm.
Ký hiệu phân loại (DDC): 658.872
A guide to direct marketing for non-direct marketing businesses. It helps readers learn how they can use high-profile techniques, such as mail-order and television tactics, to their small business and achieve results. It also includes an audio CD featuring interviews and discussions with a team of consultants
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