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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
xi, 324 pages : illustrations (chiefly color) ; 29 cm.
Ký hiệu phân loại (DDC): 658.827
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"
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2
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Environmental engineering dictionary and directory / Tom M Pankratz
Boca Raton, FL : CRC Press, 2000
328 pages ; 24 cm
Ký hiệu phân loại (DDC): 628
Includes more than 8,000 environmental terms, acronyms and abbreviations, both commercial and generic. This dictionary and directory provides topics that include wastewater, potable water, industrial water treatment, seawater desalination, air pollution, incineration, hazardous waste remediation, and health-related issues.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
Harlow, Essex : Pearson Education Limited, 2020
621 pages. : color illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.827
This book looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers
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