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Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations / Eli Avraham; Eran Ketter
Amsterdam : Butterworth Heinemann, 2008
257 p. ; cm.
Ký hiệu phân loại (DDC): 338.4791
This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
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