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International business : a managerial perspective / Ricky W Griffin; Michael W Pustay
Boston : Pearson Education, 2020
619 pages. : illustrations (colour), maps (colour) ; 28 cm.
Ký hiệu phân loại (DDC): 658
This book illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide.
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