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Package design workbook : the art and science of successful packaging / Steven DuPuis; John Silva
Beverly, Mass. : Rockport Publishers, 2011
240 pages : illustrations (chiefly color) ; 23 cm.
Ký hiệu phân loại (DDC): 741.6
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs."
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