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1
Cruise tourism and society : a socio-economic perspective / Alexis Papathanassis; Tihomir Lukovic; Michael Vogel editors
Berlin ; New York : Springer, 2012.
207 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
The growth and increased popularity of cruises is accompanied by a number of sustainability issues concerning the environment, the port economies and societies; on board and at shore. The sustainability imperative ultimately leads to operational, economical as well as image-related challenges for the sector's decision-makers and stakeholders. This collection of peer-reviewed papers, presented during the 3rd International Cruise Conference (Dubrovnik, Croatia), seeks to address those issues and contribute to their management in the mid-term.
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2
The business and management of ocean cruises / Michael Vogel, Alexis Papathanassis, Ben Wolber
Cambridge, MA : CABI, 2012
292 p.
Ký hiệu phân loại (DDC): 387.54206
This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.
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