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Co-creation and well-being in tourism / Antónia Correia; Metin Kozak; Juergen Gnoth; Alan Fyall editors
Cham, Switzerland : Springe, 2017
209 pages. : color illustrations
Ký hiệu phân loại (DDC): 338.4791
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.
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International perspectives of festivals and events : paradigms of analysis / Jane Ali-Knight, Martin Robertson, Alan Fyall,...
Oxford : Elsevier Science, 2009
302 p.
Ký hiệu phân loại (DDC): 338.4791
International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field, to form a unified volume which informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events. * Provides a contemporary look at the current issues in the field * Expertly edited and contributed to by an international group of subject specialists * Advances and emphasises the interrelationship of multidisciplinary academic approaches, contexts and research methodologies in festivals and events
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Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Isabelle Frochot, Patrick Legoherel, Youcheng Wang
Abingdon, Oxon ; New York, NY : Routledge, 2019.
xxvi, 594 pages : color illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 910.688
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"
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Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod
London : Butterworth-Heinemann, 2009
xxv, 502 p. : col. ill. ;
Ký hiệu phân loại (DDC): 910.68
"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"
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