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  • Giáo trình
  • Ký hiệu PL/XG: 741.6 Y31
    Nhan đề: Communication design :
ISBN 9781472534408
DDC 741.6
Tác giả CN Yates, Derek
Nhan đề Communication design : insights from the creative industries / Derek Yates; Jessie Price, (Graphic artist)
Thông tin xuất bản London, UK ; New York : Fairchild Books, 2015
Mô tả vật lý 208 pages. : illustrations ; 27 cm.
Tùng thư Required reading range., Course reader.
Tóm tắt "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"
Thuật ngữ chủ đề Visual communication
Thuật ngữ chủ đề Graphic arts
Khoa Khoa Kiến trúc - Xây dựng - Mỹ thuật ứng dụng
Tác giả(bs) CN Price, Jessie
Địa chỉ 300Q12_Kho Mượn_02(1): 084347
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041 |aeng
044 |axxk
082 |a741.6|bY31|223
100 |aYates, Derek
245 |aCommunication design : |binsights from the creative industries / |cDerek Yates; Jessie Price, (Graphic artist)
260 |aLondon, UK ; New York : |bFairchild Books, |c2015
300 |a208 pages. : |billustrations ; |c27 cm.
490 |aRequired reading range., Course reader.
520 |a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"
541 |aMua
650 |aVisual communication
650 |aGraphic arts
690 |aKhoa Kiến trúc - Xây dựng - Mỹ thuật ứng dụng
691 |aThiết kế đồ họa
692 |aTin học chuyên ngành 4 (Digital painting)
700 |aPrice, Jessie
852|a300|bQ12_Kho Mượn_02|j(1): 084347
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890|a1|b2|c0|d0
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