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  • Ký hiệu PL/XG: 658.0072 B9792
    Nhan đề: Business research methods /

ISBN 9781473760356
DDC 658.0072
Nhan đề Business research methods / Christina Quinlan...[et al]
Thông tin xuất bản Andover, Hampshire, United Kingdom : Cengage Learning, EMEA, 2019
Mô tả vật lý xii, 418 pages. : illustrations ; 28 cm.
Phụ chú Previous edition: 2011
Tóm tắt Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
Từ khóa tự do Mathematics
Từ khóa tự do Business
Từ khóa tự do Science
Từ khóa tự do Business--Research
Từ khóa tự do Management--Research
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Griffin, Mitch
Tác giả(bs) CN Zikmund, William G.
Tác giả(bs) CN Babin, Barry J.
Tác giả(bs) CN Carr, Jon C.
Tác giả(bs) CN Quinlan, Christina
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245 |aBusiness research methods / |cChristina Quinlan...[et al]
260 |aAndover, Hampshire, United Kingdom : |bCengage Learning, EMEA, |c2019
300 |axii, 418 pages. : |billustrations ; |c28 cm.
500 |aPrevious edition: 2011
520 |aBusiness Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
541 |aMua
653 |aMathematics
653 |aBusiness
653 |aScience
653 |aBusiness--Research
653 |aManagement--Research
690 |aKhoa Quản trị Kinh doanh
691 |aMarketing
700 |aGriffin, Mitch
700 |aZikmund, William G.
700 |aBabin, Barry J.
700|aCarr, Jon C.
700|aQuinlan, Christina
852|a300|bQ12_Kho Mượn_02|j(1): 085708
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