 |
ISBN
| 9781119668572 | |
DDC
| 658.8 | |
Nhan đề
| Marketing 5.0 : technology for humanity / Philip Kotler , Hermawan Kartajaya, Iwan Setiawan | |
Thông tin xuất bản
| John Wiley & Sons, Inc. Hoboken, 2021 | |
Mô tả vật lý
| xi, 206 pages : illustrations | |
Tóm tắt
| His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference. | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Công nghệ | |
Từ khóa tự do
| Technology | |
Khoa
| Khoa Quản trị Kinh doanh | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 245 | |aMarketing 5.0 : |btechnology for humanity / |cPhilip Kotler , Hermawan Kartajaya, Iwan Setiawan |
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| 260 | |bJohn Wiley & Sons, Inc. Hoboken, |c2021 |
|---|
| 300 | |axi, 206 pages : |billustrations |
|---|
| 520 | |aHis solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference. |
|---|
| 541 | |aMua |
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| 653 | |aCông nghệ |
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| 653 | |aTechnology |
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