 |
ISBN
| 9780866125086 | |
DDC
| 658 | |
Tác giả CN
| Abbey, James | |
Nhan đề
| Convention management and service / James R. Abbey | |
Lần xuất bản
| 9th ed. | |
Thông tin xuất bản
| Lansing, Michigan : American Hotel & Lodging Association, Educational Institute, 2016 | |
Mô tả vật lý
| xvi, 663 pages. : illustrations ; 26 cm. | |
Phụ chú
| Includes index | |
Tóm tắt
| The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers. | |
Thuật ngữ chủ đề
| Hospitality industry-Management | |
Thuật ngữ chủ đề
| Convention facilities-Management | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) TT
| American Hotel & Motel Association. | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 084127 |
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| 082 | |a658|bA124|223 |
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| 100 | |aAbbey, James |
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| 245 | |aConvention management and service / |cJames R. Abbey |
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| 250 | |a9th ed. |
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| 260 | |aLansing, Michigan : |bAmerican Hotel & Lodging Association, Educational Institute, |c2016 |
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| 300 | |axvi, 663 pages. : |billustrations ; |c26 cm. |
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| 500 | |aIncludes index |
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| 520 | |aThe ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers. |
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| 541 | |aMua |
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| 650 | |aHospitality industry|xManagement |
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| 650 | |aConvention facilities|xManagement |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 691 | |aDu lịch |
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| 710 | |aAmerican Hotel & Motel Association. |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 084127 |
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| 890 | |a1|b0|c0|d0 |
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