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ISBN
| 9781292215488 | |
DDC
| 658.4012 | |
Nhan đề
| Strategic management and business policy : globalization, innovation, and sustainability / Thomas L Wheelen...[et al] | |
Lần xuất bản
| 15th ed. | |
Thông tin xuất bản
| Harlow, United Kingdom : Pearson, 2018 | |
Mô tả vật lý
| 404 pages, various pagings of cases, glossary and index : illustrations ; 26 cm. | |
Tóm tắt
| "Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies." | |
Thuật ngữ chủ đề
| Strategic planning | |
Thuật ngữ chủ đề
| Management | |
Thuật ngữ chủ đề
| Sustainability | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Hunger, J. David, 1941- | |
Tác giả(bs) CN
| Hoffman, Alan N. 1954- | |
Tác giả(bs) CN
| Wheelen, Thomas L. | |
Tác giả(bs) CN
| Bamford, Charles E. | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 083933 |
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| 245 | |aStrategic management and business policy : |bglobalization, innovation, and sustainability / |cThomas L Wheelen...[et al] |
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| 250 | |a15th ed. |
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| 260 | |aHarlow, United Kingdom : |bPearson, |c2018 |
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| 300 | |a404 pages, various pagings of cases, glossary and index : |billustrations ; |c26 cm. |
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| 520 | |a"Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies." |
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| 541 | |aMua |
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| 650 | |aStrategic planning |
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| 650 | |aManagement |
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| 650 | |aSustainability |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aKinh doanh quốc tế |
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| 700 | |aHunger, J. David, 1941- |
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| 700 | |aHoffman, Alan N. 1954- |
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| 700 | |aWheelen, Thomas L. |
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| 700 | |aBamford, Charles E. |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 083933 |
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