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  • Sách tham khảo
  • Ký hiệu PL/XG: 302.2072 B7925
    Nhan đề: Applied communication research methods : getting started as a researcher /

ISBN 9781315718644
DDC 302.2072
Tác giả CN Boyle, Michael P.
Nhan đề Applied communication research methods : getting started as a researcher / Michael P Boyle; Mike Schmierbach
Thông tin xuất bản London : Routledge, 2015
Mô tả vật lý xxvi, 423 s : illustrations
Tóm tắt Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth - examples of a concept being used in scholarly research Reflect and React - thought-provoking problems and issues that promote reflection and discussion Voices from Industry - Q & As with professionals working in communication industries End-of-unit activities - exercises that reinforce concepts and content
Thuật ngữ chủ đề Communication -- Methodology
Thuật ngữ chủ đề Communication -- Recherche
Thuật ngữ chủ đề Communication -- Research
Tác giả(bs) CN Schmierbach, Mike
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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100 |aBoyle, Michael P.
245 |aApplied communication research methods : getting started as a researcher / |cMichael P Boyle; Mike Schmierbach
260 |aLondon : |bRoutledge, |c2015
300 |axxvi, 423 s : |billustrations
520 |aApplied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth - examples of a concept being used in scholarly research Reflect and React - thought-provoking problems and issues that promote reflection and discussion Voices from Industry - Q & As with professionals working in communication industries End-of-unit activities - exercises that reinforce concepts and content
541 |aMua
650 |aCommunication -- Methodology
650 |aCommunication -- Recherche
650 |aCommunication -- Research
654|aResearch Methods
692|aPhương pháp nghiên cứu khoa học
700 |aSchmierbach, Mike
852 |aThư Viện Đại học Nguyễn Tất Thành
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