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ISBN 9781292303246
DDC 658
Tác giả CN Cavusgil, S. Tamer
Nhan đề International business : the new realities / S Tamer Cavusgil; Gary A Knight; John R Riesenberger
Lần xuất bản 5th ed.
Thông tin xuất bản Harlow : Pearson, 2020
Mô tả vật lý 569 pages. : illustrations, maps ; 28 cm.
Tóm tắt International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
Thuật ngữ chủ đề International business enterprises-Management
Thuật ngữ chủ đề International business enterprises
Thuật ngữ chủ đề Business education
Thuật ngữ chủ đề International trade
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Knight, Gary A.
Tác giả(bs) CN Riesenberger, John R., 1948-
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100 |aCavusgil, S. Tamer
245 |aInternational business : |bthe new realities / |cS Tamer Cavusgil; Gary A Knight; John R Riesenberger
250 |a5th ed.
260 |aHarlow : |bPearson, |c2020
300 |a569 pages. : |billustrations, maps ; |c28 cm.
520 |aInternational Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
541 |aMua
650 |aInternational business enterprises|xManagement
650 |aInternational business enterprises
650 |aBusiness education
650 |aInternational trade
690 |aKhoa Quản trị Kinh doanh
691 |aKinh doanh quốc tế - LK
700 |aKnight, Gary A.
700 |aRiesenberger, John R., 1948-
852|a300|bQ12_Kho Mượn_02|j(1): 083487
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