TRA CỨU
thông tin biểu ghi
ISBN 9780077157654
DDC 658.87
Tác giả CN Ennis, Sean
Nhan đề Retail marketing / Sean Ennis
Thông tin xuất bản Maidenhead : McGraw-Hill Education, 2016
Mô tả vật lý xx, 360 pages. : illustrations (some color), portraits ; 29 cm.
Tóm tắt "Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context"
Thuật ngữ chủ đề Marketing
Thuật ngữ chủ đề Marketing-Management
Thuật ngữ chủ đề Retail trade-Management
Thuật ngữ chủ đề Retail trade
Khoa Khoa Quản trị Kinh doanh
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100 |aEnnis, Sean|d1957-
245 |aRetail marketing / |cSean Ennis
260 |aMaidenhead : |bMcGraw-Hill Education, |c2016
300 |axx, 360 pages. : |billustrations (some color), portraits ; |c29 cm.
520 |a"Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context"
541 |aMua
650 |aMarketing
650 |aMarketing|xManagement
650 |aRetail trade|xManagement
650 |aRetail trade
690 |aKhoa Quản trị Kinh doanh
691 |aMarketing - LK
852|a300|bQ12_Kho Mượn_02|j(1): 083234
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