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  • Ký hiệu PL/XG: 387.742 H2411
    Nhan đề: Airline e-commerce :
ISBN 9780415775809
DDC 387.742
Tác giả CN Hanke, Michael
Nhan đề Airline e-commerce : log on, take off / Michael Hanke
Lần xuất bản 1st ed.
Thông tin xuất bản London ; New York : Routledge, Taylor & Francis Group, 2016
Mô tả vật lý xxii, 588 pages. : illustrations ; 25 cm.
Tóm tắt "Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: - E-Products - E-marketing - E-Sales and Distribution - Web Customer Service - E-Commerce Organizations - E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy"
Thuật ngữ chủ đề Airlines-Management
Thuật ngữ chủ đề Aeronautics, Commercial-Passenger traffic
Thuật ngữ chủ đề Airlines-Customer services
Thuật ngữ chủ đề Airlines-Rates
Từ khóa tự do Electronic commerce
Khoa Khoa Quản trị Kinh doanh
Địa chỉ 300Q12_Kho Mượn_02(1): 083203
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040 |aNTT
041 |aeng
044 |anyu
082 |a387.742|bH2411|223
100 |aHanke, Michael|d1963-
245 |aAirline e-commerce : |blog on, take off / |cMichael Hanke
250 |a1st ed.
260 |aLondon ; New York : |bRoutledge, Taylor & Francis Group, |c2016
300 |axxii, 588 pages. : |billustrations ; |c25 cm.
520 |a"Since the first few airline tickets were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to airline businesses, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling, but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: - E-Products - E-marketing - E-Sales and Distribution - Web Customer Service - E-Commerce Organizations - E-Commerce Strategy Modern day technology such as mobile desktops, social media, wearable computing and virtual applications are some of the major platforms used by airlines to advertise and sell their products to consumers. With a wide range of references and examples of leading companies from the airline industry and beyond, this book explores the various organizational structures to manage e-commerce. Written by an airline e-commerce expert, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike who aim to excel in this area, as well as those who are interested in sales, marketing, customer service, and strategy"
541 |aMua
650 |aAirlines|xManagement
650 |aAeronautics, Commercial|xPassenger traffic
650 |aAirlines|xCustomer services
650 |aAirlines|xRates
653 |aElectronic commerce
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị hàng không
852|a300|bQ12_Kho Mượn_02|j(1): 083203
8561|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/300 khoahocxahoi/anhbiasach/37538_airlinee-commercethumbimage.jpg
890|a1|b0|c0|d0
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