 |
ISBN
| 9780073529943 | |
DDC
| 658.848 | |
Tác giả CN
| Cateora, Philip R | |
Nhan đề
| International marketing / Philip R Cateora; Mary C Gilly; John L Graham | |
Thông tin xuất bản
| New York, NY : McGraw-Hill/Irwin, 2011 | |
Mô tả vật lý
| 659tr. ; cm. | |
Tóm tắt
| The economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. The changes affect the practice of business worldwide, and they mean that companies will have to constantly examine the way they do business and remain flexible enough to react rapidly to changing global trends to be competitive. | |
Thuật ngữ chủ đề
| Intercultural communication | |
Thuật ngữ chủ đề
| Export marketing | |
Thuật ngữ chủ đề
| International business enterprises | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 520 | |aThe economic, political, and social changes that have occurred over the last decade have dramatically altered the landscape of global business. The changes affect the practice of business worldwide, and they mean that companies will have to constantly examine the way they do business and remain flexible enough to react rapidly to changing global trends to be competitive. |
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| 650 | |aExport marketing |
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