
ISBN
| 9780136120988 |
DDC
| 658.4012 |
Tác giả CN
| David, Fred R. |
Nhan đề
| Strategic management : concepts and cases / Fred R David |
Thông tin xuất bản
| Upper Saddle River, N.J. :Prentice Hall,2011. |
Mô tả vật lý
| tr. : xxxi, 290 pages : illustrations (some color), map ;29cm. |
Tóm tắt
| Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach. |
Thuật ngữ chủ đề
| Strategic planning |
Thuật ngữ chủ đề
| Business planning |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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