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  • Ký hiệu PL/XG: 658.45 C6921
    Nhan đề: Crisis communication strategies :
ISBN 9781789662900
DDC 658.45
Tác giả CN Coleman, Amanda
Nhan đề Crisis communication strategies : how to prepare in advance, respond effectively and recover in full / Amanda Coleman
Lần xuất bản 1st ed
Thông tin xuất bản London ; New York, NY : Kogan Page, 2020
Mô tả vật lý xviii, 201 pages. : illustrations ; 24 cm.
Tóm tắt "Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay. Crisis Communication Strategies is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response. Finally, it delivers strategies for true long-term recovery for both the company itself and, where necessary, the wider community. Packed with actionable tips, checklists and global case studies, Crisis Communication Strategies is the essential guide to protecting your company and building true, long-term resilience"--
Thuật ngữ chủ đề Business communication
Thuật ngữ chủ đề Crisis management
Thuật ngữ chủ đề Brand name products-Management
Thuật ngữ chủ đề Communication in crisis management
Từ khóa tự do Emergency management
Khoa Khoa Truyền thông sáng tạo
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100 |aColeman, Amanda
245 |aCrisis communication strategies : |bhow to prepare in advance, respond effectively and recover in full / |cAmanda Coleman
250 |a1st ed
260 |aLondon ; New York, NY : |bKogan Page, |c2020
300 |axviii, 201 pages. : |billustrations ; |c24 cm.
520 |a"Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay. Crisis Communication Strategies is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response. Finally, it delivers strategies for true long-term recovery for both the company itself and, where necessary, the wider community. Packed with actionable tips, checklists and global case studies, Crisis Communication Strategies is the essential guide to protecting your company and building true, long-term resilience"--
541 |aMua
650 |aBusiness communication
650 |aCrisis management
650 |aBrand name products|vManagement
650 |aCommunication in crisis management
653 |aEmergency management
690 |aKhoa Truyền thông sáng tạo
691 |aQuan hệ công chúng
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