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  • Sách tham khảo
  • Ký hiệu PL/XG: 659.2 R932
    Nhan đề: Event planning and management :
ISBN 9780749483319
DDC 659.2
Tác giả CN Dowson, Ruth
Nhan đề Event planning and management : principles, planning and practice / Ruth Dowson; David Bassett
Lần xuất bản 2nd ed.
Thông tin xuất bản London : Kogan Page, 2018
Mô tả vật lý xvi, 345 pages : illustrations (black and white) ; 25 cm.
Tóm tắt Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."
Thuật ngữ chủ đề Public relations
Thuật ngữ chủ đề Special events-Management
Thuật ngữ chủ đề Special events-Marketing
Thuật ngữ chủ đề Special events-Planning
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Bassett, David
Địa chỉ 300Q12_Kho Mượn_02(1): 083464
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041 |aeng
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082 |a659.2|bR932|223
100 |aDowson, Ruth
245 |aEvent planning and management : |bprinciples, planning and practice / |cRuth Dowson; David Bassett
250 |a2nd ed.
260 |aLondon : |bKogan Page, |c2018
300 |axvi, 345 pages : |billustrations (black and white) ; |c25 cm.
520 |aFully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."
541 |aMua
650 |aPublic relations
650 |aSpecial events|vManagement
650 |aSpecial events|vMarketing
650 |aSpecial events|vPlanning
690 |aKhoa Du lịch và Việt Nam học
691 |aQuan hệ công chúng
700 |aBassett, David
852|a300|bQ12_Kho Mượn_02|j(1): 083464
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1 083464 Q12_Kho Mượn_02 659.2 R932 Sách mượn tại chỗ 1

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