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    Nhan đề: The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader :
ISBN 9781633692749
DDC 658.8
Tác giả CN Kim, W. Chan
Nhan đề The W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader : the iconic articles by the bestselling authors of Blue Ocean Strategy / W Chan Kim; Renée Mauborgne
Nhan đề khác W. Chan Kim and Renée Mauborgne Blue Ocean Strategy reader
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press, 2017
Mô tả vật lý xiv, 205 pages. : illustrations ; 21 cm.
Phụ chú "Featuring "Blue Ocean Leadership" and "Red Ocean Traps""
Tóm tắt The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization
Thuật ngữ chủ đề New products
Thuật ngữ chủ đề Market segmentation
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Mauborgne, Renée
Địa chỉ 300Q12_Kho Mượn_02(2): 079599-600
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245 |aThe W. Chan Kim & Renée Mauborgne Blue Ocean Strategy reader : |bthe iconic articles by the bestselling authors of Blue Ocean Strategy / |cW Chan Kim; Renée Mauborgne
246 |aW. Chan Kim and Renée Mauborgne Blue Ocean Strategy reader
260 |aBoston, Massachusetts : |bHarvard Business Review Press, |c2017
300 |axiv, 205 pages. : |billustrations ; |c21 cm.
500 |a"Featuring "Blue Ocean Leadership" and "Red Ocean Traps""
520 |aThe seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization
541 |aQuỹ Châu Á tặng
650 |aNew products
650 |aMarket segmentation
690 |aKhoa Quản trị Kinh doanh
700 |aMauborgne, Renée
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