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ISBN 9781292282459
DDC 658.4
Nhan đề Exploring strategy : text and cases/ Richard Whittington...[et al]
Lần xuất bản 12th ed.
Thông tin xuất bản Harlow : Pearson, 2020
Mô tả vật lý xxviii 797 pages. : ill. ;26 cm.
Tóm tắt Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handlesbanken, Glastonbury and the Indian Premier League
Thuật ngữ chủ đề Strategic planning
Thuật ngữ chủ đề Business planning
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Angwin, Duncan
Tác giả(bs) CN Scholes, Kevan
Tác giả(bs) CN Whittington, Richard
Tác giả(bs) CN Regnér, Patrick
Tác giả(bs) CN Johnson, Gerry
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245 |aExploring strategy : |btext and cases/|cRichard Whittington...[et al]
250 |a12th ed.
260 |aHarlow : |bPearson, |c2020
300 |axxviii 797 pages. : |bill. ;|c26 cm.
520|aExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handlesbanken, Glastonbury and the Indian Premier League
541 |aMua
650 |aStrategic planning
650 |aBusiness planning
690 |aKhoa Quản trị Kinh doanh
691 |aKinh doanh quốc tế - LK
700 |aAngwin, Duncan
700 |aScholes, Kevan
700 |aWhittington, Richard
700|aRegnér, Patrick
700|aJohnson, Gerry
852|a300|bQ12_Kho Mượn_02|j(1): 083486
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