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thông tin biểu ghi
ISBN 9781292265636
DDC 658.83
Tác giả CN Malhotra, Naresh K.
Nhan đề Marketing research : an applied orientation / Naresh K. Malhotra
Lần xuất bản 7th ed.
Thông tin xuất bản Harlow, England : Pearson, 2020
Mô tả vật lý 882 pages. : color illustrations ; 29 cm.
Phụ chú "Authorized adaptation from the United States edition ... published by Pearson Education ©2019."
Tóm tắt For undergraduate and graduate courses in marketing research. An applied and practical marketing research text with a do-it-yourself, hands-on approach. This text illustrates the interaction between marketing research decisions and marketing management decisions. It uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies
Thuật ngữ chủ đề Consumers-Research
Thuật ngữ chủ đề Marketing research
Thuật ngữ chủ đề Marketing research-Methodology
Khoa Khoa Quản trị Kinh doanh
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100 |aMalhotra, Naresh K.
245 |aMarketing research : |ban applied orientation / |cNaresh K. Malhotra
250 |a7th ed.
260 |aHarlow, England : |bPearson, |c2020
300 |a882 pages. : |bcolor illustrations ; |c29 cm.
500 |a"Authorized adaptation from the United States edition ... published by Pearson Education ©2019."
520 |aFor undergraduate and graduate courses in marketing research. An applied and practical marketing research text with a do-it-yourself, hands-on approach. This text illustrates the interaction between marketing research decisions and marketing management decisions. It uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies
541 |aMua
650 |aConsumers|xResearch
650 |aMarketing research
650 |aMarketing research|xMethodology
690 |aKhoa Quản trị Kinh doanh
691 |aMarketing - LK
852|a300|bQ12_Kho Mượn_02|j(1): 083230
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