ISBN
| 9780470650936 |
DDC
| 658.802 |
Tác giả CN
| Linoff, Gordon |
Nhan đề
| Data mining techniques : for marketing, sales, and customer relationship management / Gordon Linoff; Michael J A Berry |
Lần xuất bản
| 3rd ed. |
Thông tin xuất bản
| Indianapolis : Wiley, 2011 |
Mô tả vật lý
| xl, 847 pages : illustrations ; 24 cm |
Phụ chú
| Berry's name appears first on the 2nd ed.
Includes index. |
Tóm tắt
| "When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve |
Thuật ngữ chủ đề
| Data mining |
Thuật ngữ chủ đề
| Business-Data processing |
Thuật ngữ chủ đề
| Marketing-Data processing |
Khoa
| Khoa Quản trị Kinh doanh |
Tác giả(bs) CN
| Berry, Micahel J. A. |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 083473 |
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100 | |aLinoff, Gordon |
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245 | |aData mining techniques : |bfor marketing, sales, and customer relationship management / |cGordon Linoff; Michael J A Berry |
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250 | |a3rd ed. |
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260 | |aIndianapolis : |bWiley, |c2011 |
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300 | |axl, 847 pages : |billustrations ; |c24 cm |
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500 | |aBerry's name appears first on the 2nd ed.
Includes index. |
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520 | |a"When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve |
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541 | |aMua |
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650 | |aData mining |
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650 | |aBusiness|xData processing |
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650 | |aMarketing|xData processing |
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690 | |aKhoa Quản trị Kinh doanh |
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691 | |aMarketing - LK |
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700 | |aBerry, Micahel J. A. |
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852 | |a300|bQ12_Kho Mượn_02|j(1): 083473 |
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856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/35327_dataminingthumbimage.jpg |
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890 | |a1|b0|c0|d0 |
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083473
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Q12_Kho Mượn_02
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658.802 L6499
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