 |
ISBN
| 9780749477158 | |
DDC
| 658.812 | |
Tác giả CN
| Grigsby, Mike | |
Nhan đề
| Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby | |
Lần xuất bản
| 1st ed. | |
Thông tin xuất bản
| London ; New York, NY : Kogan Page, 2016 | |
Mô tả vật lý
| xiv, 249 pages. ; 24 cm. | |
Tùng thư
| Marketing science series | |
Tóm tắt
| Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. | |
Thuật ngữ chủ đề
| Customer relations | |
Thuật ngữ chủ đề
| Consumers-Research | |
Thuật ngữ chủ đề
| Marketing research | |
Thuật ngữ chủ đề
| Customer loyalty | |
Khoa
| Khoa Quản trị Kinh doanh | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 083249 |
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| 100 | |aGrigsby, Mike |
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| 245 | |aAdvanced customer analytics : |btargeting, valuing, segmenting and loyalty techniques / |cMike Grigsby |
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| 250 | |a1st ed. |
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| 260 | |aLondon ; New York, NY : |bKogan Page, |c2016 |
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| 300 | |axiv, 249 pages. ; |c24 cm. |
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| 490 | |aMarketing science series |
|---|
| 520 | |aAdvanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design. |
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| 541 | |aMua |
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| 650 | |aCustomer relations |
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| 650 | |aConsumers|xResearch |
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| 650 | |aMarketing research |
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| 650 | |aCustomer loyalty |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aMarketing - LK |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 083249 |
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