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ISBN
| 9781107649224 | |
DDC
| 658.812 | |
Tác giả CN
| Payne, Adrian | |
Nhan đề
| Strategic customer management : integrating relationship marketing and CRM / Adrian Payne; Pennie Frow | |
Thông tin xuất bản
| Cambridge : Cambridge University Press, 2013 | |
Mô tả vật lý
| xvi, 529 pages. : illustrations ; 26 cm. | |
Tóm tắt
| "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships" | |
Thuật ngữ chủ đề
| Customer relations-Management | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Frow, Pennie | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 083470 |
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| 008 | 220228s2013 enk eng |
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| 009 | 1 0 |
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| 020 | |a9781107649224|c1584000 |
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| 044 | |aenk |
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| 082 | |a658.812|bP2931|223 |
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| 100 | |aPayne, Adrian |
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| 245 | |aStrategic customer management : |bintegrating relationship marketing and CRM / |cAdrian Payne; Pennie Frow |
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| 260 | |aCambridge : |bCambridge University Press, |c2013 |
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| 300 | |axvi, 529 pages. : |billustrations ; |c26 cm. |
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| 520 | |a"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships" |
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| 541 | |aMua |
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| 650 | |aCustomer relations|xManagement |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aMarketing - LK |
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| 700 | |aFrow, Pennie |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 083470 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/600 congnghe/anhbiasach/35309_strategic customerthumbimage.jpg |
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| 890 | |a1|b0|c0|d0 |
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