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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.1554 U65
    Nhan đề: The revenue acceleration rules :
ISBN 9781119371953
DDC 658.1554
Tác giả CN Upadhyay, Shashi
Nhan đề The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / Shashi Upadhyay; Kent McCormick, (Product development consultant)
Thông tin xuất bản Hoboken, New Jersey : John Wiley & Sons, Inc., 2018
Mô tả vật lý xii, 180 pages. ; 24 cm.
Phụ chú Includes index.
Tóm tắt The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.
Thuật ngữ chủ đề Artificial intelligence
Thuật ngữ chủ đề Industrial marketing
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN McCormick, Kent
Tác giả(bs) TT (Product development consultant)
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245 |aThe revenue acceleration rules : |bsupercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / |cShashi Upadhyay; Kent McCormick, (Product development consultant)
260 |aHoboken, New Jersey : |bJohn Wiley & Sons, Inc., |c2018
300 |axii, 180 pages. ; |c24 cm.
500 |aIncludes index.
520 |aThe Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.
541 |aQuỹ Châu Á tặng
650 |aArtificial intelligence
650 |aIndustrial marketing
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị kinh doanh
700 |aMcCormick, Kent
710 |a(Product development consultant)
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