 |
ISBN
| 9780749480929 | |
DDC
| 394.2 | |
Tác giả CN
| Lunt, Tom | |
Nhan đề
| Event sponsorship and fundraising : an advanced guide / Tom Lunt; Eva Nicotra | |
Lần xuất bản
| 1st ed. | |
Thông tin xuất bản
| London ; New York : Kogan Page Limited, 2019 | |
Mô tả vật lý
| xxv, 259 pages. : illustrations ; 24 cm. | |
Tóm tắt
| Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors.
| |
Thuật ngữ chủ đề
| Special events-Management | |
Thuật ngữ chủ đề
| Special events-Marketing | |
Thuật ngữ chủ đề
| Corporate sponsorship | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Nicotra, Eva | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 083467 |
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| 082 | |a394.2|bL964|223 |
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| 100 | |aLunt, Tom |
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| 245 | |aEvent sponsorship and fundraising : |ban advanced guide / |cTom Lunt; Eva Nicotra |
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| 250 | |a1st ed. |
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| 260 | |aLondon ; New York : |bKogan Page Limited, |c2019 |
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| 300 | |axxv, 259 pages. : |billustrations ; |c24 cm. |
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| 520 | |aSecuring sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors.
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| 541 | |aMua |
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| 650 | |aSpecial events|xManagement |
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| 650 | |aSpecial events|xMarketing |
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| 650 | |aCorporate sponsorship |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 691 | |aQuan hệ công chúng |
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| 691 | |aDu lịch |
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| 692 | |aTổ chức sự kiện |
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| 700 | |aNicotra, Eva |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 083467 |
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| 890 | |a1|b0|c0|d0 |
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083467
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Q12_Kho Mượn_02
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