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  • Ký hiệu PL/XG: 659.2 G8221
    Nhan đề: Planning and managing public relations campaigns :
ISBN 9781789663235
DDC 659.2
Tác giả CN Gregory, Anne
Nhan đề Planning and managing public relations campaigns : a strategic approach / Anne Gregory
Lần xuất bản 5th ed.
Thông tin xuất bản London, United Kingdom ; New York, NY : Kogan Page, 2021
Mô tả vật lý ix, 334 pages. : illustrations ; 24 cm.
Tùng thư PR in practice series.
Tóm tắt Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
Thuật ngữ chủ đề Management
Thuật ngữ chủ đề Public relations
Thuật ngữ chủ đề Public relations-Management
Thuật ngữ chủ đề Public relations-Planning
Từ khóa tự do Great Britain
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) TT Institute of Public Relations (Great Britain)
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245 |aPlanning and managing public relations campaigns : |ba strategic approach / |cAnne Gregory
250 |a5th ed.
260 |aLondon, United Kingdom ; New York, NY : |bKogan Page, |c2021
300 |aix, 334 pages. : |billustrations ; |c24 cm.
490 |aPR in practice series.
520 |aGetting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
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650 |aManagement
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650 |aPublic relations|xPlanning
653 |aGreat Britain
690 |aKhoa Du lịch và Việt Nam học
691 |aQuan hệ công chúng
692 |aBáo chí và truyền thông đại cương
710 |aInstitute of Public Relations (Great Britain)
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1 083468 Q12_Kho Mượn_02 659.2 G8221 Sách mượn tại chỗ 1

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