 |
ISBN
| 9783030489526 | |
DDC
| 658.87 | |
Tác giả CN
| Jelassi, Tawfik, | |
Nhan đề
| Strategies for e-business : concepts and cases on value creation and digital business transformation / Tawfik Jelassi; Francisco J Martínez López | |
Lần xuất bản
| 4th ed. | |
Thông tin xuất bản
| Cham : Springer, 2020. | |
Mô tả vật lý
| XIII , 795 pages. : il. ; 25 cm. | |
Tùng thư
| Classroom Companion: Business | |
Tóm tắt
| This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. | |
Thuật ngữ chủ đề
| Computers | |
Thuật ngữ chủ đề
| Leadership | |
Thuật ngữ chủ đề
| Electronic commerce | |
Thuật ngữ chủ đề
| Sales management | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Martínez-López, Francisco J., 1960- | |
Địa chỉ
| 300Q12_Kho Mượn_02(2): 083919-20 |
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| 009 | 1 0 |
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| 082 | |a658.87|bJ48|223 |
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| 100 | |aJelassi, Tawfik, |d1957- |
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| 245 | |aStrategies for e-business : |bconcepts and cases on value creation and digital business transformation / |cTawfik Jelassi; Francisco J Martínez López |
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| 250 | |a4th ed. |
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| 260 | |aCham : |bSpringer, |c2020. |
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| 300 | |aXIII , 795 pages. : |bil. ; |c25 cm. |
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| 490 | |aClassroom Companion: Business |
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| 520 | |aThis is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. |
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| 541 | |aMua |
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| 650 | |aComputers |
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| 650 | |aLeadership |
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| 650 | |aElectronic commerce |
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| 650 | |aSales management |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aQuản Trị Kinh doanh - Thạc sỹ |
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| 691 | |aThương mại điện tử |
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| 692 | |aKinh doanh số |
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| 700 | |aMartínez-López, Francisco J., 1960- |
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| 852 | |a300|bQ12_Kho Mượn_02|j(2): 083919-20 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/600 congnghe/anhbiasach/33218_strategies for e-businessthumbimage.jpg |
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| 890 | |a2|b0|c0|d0 |
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