ISBN
| 9780470822319 |
DDC
| 658.8 |
Tác giả CN
| Wertime, Kent |
Nhan đề
| DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime; Ian Fenwick |
Thông tin xuất bản
| Singapore ; Hoboken, NJ : John Wiley & Sons, 2008 |
Mô tả vật lý
| xiv, 406 pages. : illustrations ; 24 cm. |
Tóm tắt
| A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style. |
Thuật ngữ chủ đề
| Strategic planning |
Thuật ngữ chủ đề
| Internet marketing |
Khoa
| Viện NIIE |
Tác giả(bs) CN
| Fenwick, Ian, 1949- |
|
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---|
300 | |axiv, 406 pages. : |billustrations ; |c24 cm. |
---|
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---|
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