 |
ISBN
| 9780470822319 | |
DDC
| 658.8 | |
Tác giả CN
| Wertime, Kent | |
Nhan đề
| DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime; Ian Fenwick | |
Thông tin xuất bản
| Singapore ; Hoboken, NJ : John Wiley & Sons, 2008 | |
Mô tả vật lý
| xiv, 406 pages. : illustrations ; 24 cm. | |
Tóm tắt
| A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style. | |
Thuật ngữ chủ đề
| Strategic planning | |
Thuật ngữ chủ đề
| Internet marketing | |
Khoa
| Viện NIIE | |
Tác giả(bs) CN
| Fenwick, Ian, 1949- |
| |
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| 245 | |aDigiMarketing : |bthe essential guide to new media & digital marketing / |cKent Wertime; Ian Fenwick |
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| 260 | |aSingapore ; Hoboken, NJ : |bJohn Wiley & Sons, |c2008 |
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| 300 | |axiv, 406 pages. : |billustrations ; |c24 cm. |
|---|
| 520 | |aA primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style. |
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| 650 | |aInternet marketing |
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| 691 | |aQuản Trị Kinh doanh - Thạc sỹ |
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| 692 | |aTruyền thông marketing tích hợp |
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| 700 | |aFenwick, Ian, 1949- |
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