 |
ISBN
| 9781292241579 | |
DDC
| 658.8 | |
Tác giả CN
| Chaffey, Dave | |
Nhan đề
| Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick | |
Nhan đề khác
| Internet marketing. | |
Lần xuất bản
| 7th ed. | |
Thông tin xuất bản
| Harlow, England ; New York : Pearson, 2019 | |
Mô tả vật lý
| xxx, 545 pages. : illustrations (colour) ; 27 cm. | |
Phụ chú
| Earlier editions published as: Internet marketing : strategy, implementation, and practice. | |
Tóm tắt
| This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. | |
Thuật ngữ chủ đề
| Internet marketing | |
Thuật ngữ chủ đề
| Telemarketing | |
Khoa
| Viện NIIE | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Ellis-Chadwick, Fiona | |
Địa chỉ
| 300Q12_Kho Mượn_02(2): 083214, 083493 |
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| 100 | |aChaffey, Dave|d1963- |
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| 245 | |aDigital marketing : |bstrategy, implementation and practice / |cDave Chaffey; Fiona Ellis-Chadwick |
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| 246 | |aInternet marketing. |
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| 250 | |a7th ed. |
|---|
| 260 | |aHarlow, England ; New York : |bPearson, |c2019 |
|---|
| 300 | |axxx, 545 pages. : |billustrations (colour) ; |c27 cm. |
|---|
| 500 | |aEarlier editions published as: Internet marketing : strategy, implementation, and practice. |
|---|
| 520 | |aThis streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. |
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| 541 | |aMua |
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| 650 | |aInternet marketing |
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| 650 | |aTelemarketing |
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| 690 | |aViện NIIE |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aQuản trị kinh doanh - NIIE |
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| 691 | |aQuản Trị Kinh doanh - Thạc sỹ |
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| 691 | |aMarketing - LK |
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| 692 | |aTruyền thông marketing tích hợp |
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| 700 | |aEllis-Chadwick, Fiona |
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| 852 | |a300|bQ12_Kho Mượn_02|j(2): 083214, 083493 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32508_digitalmarketingthumbimage.jpg |
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| 890 | |a2|b7|c0|d0 |
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