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  • Sách tham khảo
  • Ký hiệu PL/XG: 658.812 A465
    Nhan đề: Social customer relationship management :
ISBN 9783030233426
DDC 658.812
Tác giả CN Alt, Rainer
Nhan đề Social customer relationship management : fundamentals, applications, technologies / Rainer Alt; Olaf Reinhold
Lần xuất bản 1st ed.
Thông tin xuất bản Cham : Springer, 2021
Mô tả vật lý vi, 115 pages. : illustrations (some color) ; 25 cm.
Tùng thư Management for professionals.
Tóm tắt Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Thuật ngữ chủ đề Electronic commerce
Thuật ngữ chủ đề Management information systems
Thuật ngữ chủ đề Customer relations- Management.
Thuật ngữ chủ đề Social media -Economic aspects.
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Reinhold, Olaf
Địa chỉ 300Q12_Kho Mượn_02(2): 083905, 085722
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044 |asz
082 |a658.812|bA465|223
100 |aAlt, Rainer|d1964-
245 |aSocial customer relationship management : |bfundamentals, applications, technologies / |cRainer Alt; Olaf Reinhold
250 |a1st ed.
260 |aCham : |bSpringer, |c2021
300 |avi, 115 pages. : |billustrations (some color) ; |c25 cm.
490 |aManagement for professionals.
520 |aSocial media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
541 |aMua
650 |aElectronic commerce
650 |aManagement information systems
650 |aCustomer relations|x Management.
650 |aSocial media |xEconomic aspects.
690 |aKhoa Quản trị Kinh doanh
691 |aQuản Trị Kinh doanh - Thạc sỹ
691|aMarketing
692 |aQuản trị quan hệ khách hàng
700 |aReinhold, Olaf
852|a300|bQ12_Kho Mượn_02|j(2): 083905, 085722
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