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  • Ký hiệu PL/XG: 658.8 K9637
    Nhan đề: Customer relationship management :
ISBN 9783662585542
DDC 658.8
Tác giả CN Kumar, V.
Nhan đề Customer relationship management : concept, strategy, and tools / Vineet Kumar; Werner J Reinartz
Lần xuất bản 3rd ed.
Thông tin xuất bản Berlin : Springer, cop., 2018.
Mô tả vật lý 436 pages. : illustrations ; 27 cm.
Tùng thư Springer texts in business and economics.
Tóm tắt This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Thuật ngữ chủ đề Customer relations-Management.
Thuật ngữ chủ đề Business and Management
Thuật ngữ chủ đề Customer relations-Data processing.
Khoa Khoa Quản trị Kinh doanh
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Reinartz, Werner J.
Địa chỉ 300Q12_Kho Mượn_02(3): 083912-3, 084137
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100 |aKumar, V.|d1957-
245 |aCustomer relationship management : |bconcept, strategy, and tools / |cVineet Kumar; Werner J Reinartz
250 |a3rd ed.
260 |aBerlin : |bSpringer, cop., |c2018.
300 |a436 pages. : |billustrations ; |c27 cm.
490 |aSpringer texts in business and economics.
520 |aThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
541 |aMua
650 |aCustomer relations|xManagement.
650 |aBusiness and Management
650 |aCustomer relations|xData processing.
690 |aKhoa Quản trị Kinh doanh
690|aKhoa Du lịch và Việt Nam học
691 |aQuản Trị Kinh doanh - Thạc sỹ
691|aQuản trị Nhà hàng và Dịch vụ ăn uống
692 |aQuản trị quan hệ khách hàng
700 |aReinartz, Werner J.
852|a300|bQ12_Kho Mượn_02|j(3): 083912-3, 084137
8561|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/600 congnghe/anhbiasach/32505_customerrelationshipthumbimage.jpg
890|a3|b2|c0|d0
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1 083912 Q12_Kho Mượn_02 658.8 K9637 Sách mượn về nhà 1
2 083913 Q12_Kho Mượn_02 658.8 K9637 Sách mượn về nhà 2
3 084137 Q12_Kho Mượn_02 658.8 K9637 Sách mượn về nhà 3

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